For over 10 years, we have been applying what we know about digital marketing. We’ve done it for start-ups, we’ve done it for large sports rights holders and we’ve done it for big brands. As digital marketing consultants, we get excited about the latest thing – whether it is HTML 5 native mobile apps to [...]
Pilote Media Launch 2010 Yacht Racing and Sailing Business Directory.
The 2nd Edition of the DARK BLUE BOOK, the Who’s Who of Yacht Racing and the sport of sailing directory has received a great response from the industry since its launch in May. The business directory for the professional business side of the sport builds on the original book that was launched in 2009. Featuring over 185 [...]
Social Sports Marketing Is Perfect for Sports Clubs Of All Sizes.
by David Fuller on March 23, 2011 in Comment
As Twitter celebrates its 5th birthday, it’s interesting to think about how social technologies have given rise to new opportunities for brands, organisations, athletes and individuals. In the relatively new field of sports marketing, social technologies capitalise on the loyalty of fans to deliver incremental revenue and to communicate with audiences that are ignored by [...]