Pilote Media, publishers of Yachtsponsorship.com and the DARK BLUE BOOK will be in attendance at the 2009 World Yacht Racing Forum in Monaco, to be held at the Grimaldi Forum on December 9-10. The Who’s Who of yacht racing will be in town to discuss many of the issues that are affecting the sport as [...]
Sponsorship Works – Submit Your Case Study.
SportBusiness is looking for the best in sports marketing case studies for our annual Sponsorship Works report. So, if you are a sponsor, sports property or agency with a great story to tell we would love to hear from you. For some in sponsorship the past 12 months have been tough so there is no [...]
Social Media and Sport – Threats and Opportunities. Part 1.
by David Fuller on May 3, 2010 in Comment
The Sportbusiness New Media conference was held in Manchester on Wednesday. I was invited to speak on a panel entitled “Opportunities and Threats of Social Media.” The questions asked of the panel were slightly different from the brief, so the delegates present heard different answers to the ones below, but here are some of my [...]