http://www.pilotemedia.com Marketing Redux Tue, 04 May 2010 10:23:21 +0000 http://backend.userland.com/rss092 en It’s fashionable to write these – ‘5 tips that will replace years of business experience and distal everything you need to know into less than 500 words’ – type blogs. They are often ‘retweeted’ by people who never read them, but like the headline because it somehow ... http://www.pilotemedia.com/2010/05/5-reasons-your-business-should-not-be-using-social-media/ The Sportbusiness New Media conference was held in Manchester on Wednesday. I was invited to speak on a panel entitled “Opportunities and Threats of Social Media.” The questions asked of the panel were slightly different from the brief, so the delegates present heard different answers to ... http://www.pilotemedia.com/2010/05/social-media-and-sport-%e2%80%93-threats-and-opportunities-part-1/ Pilote Media, publishers of Yachtsponsorship.com and the DARK BLUE BOOK will be in attendance at the 2009 World Yacht Racing Forum in Monaco, to be held at the Grimaldi Forum on December 9-10. The Who’s Who of yacht racing will be in town to discuss many of the issues that are ... http://www.pilotemedia.com/2009/11/pilote-media-at-the-world-yacht-racing-forum-wyrf/ Pilote Media are proud to annouce their Social Media for Buisness Bootcamp seminar to be held in London on the 14th of October 2009. Presented by Pilote CEO, David Fuller, the 3 hour session is designed to dispell myths about social media and show how platforms like Twitter, Facebook and ... http://www.pilotemedia.com/2009/09/pilote-ceo-to-present-social-media-for-business-bootcamp/ SportBusiness is looking for the best in sports marketing case studies for our annual Sponsorship Works report. So, if you are a sponsor, sports property or agency with a great story to tell we would love to hear from you. For some in sponsorship the past 12 months ... http://www.pilotemedia.com/2009/08/sponsorship-works-submit-your-case-study/ Sports Marketing is a growing business. Social Media is a huge buzzword at the moment relating to sports marketing, but most of the discussion, at least that we are exposed to is happening in the USA. We've decided to run an event. The premise is pretty simple - we've booked a ... http://www.pilotemedia.com/2009/06/sports-marketing-social-media-networking-event-in-london/ Interview with Pilote Media CEO -  David Fuller featured on Melges24.com Sponsorship Expert David Fuller of Pilote Media On Securing A Sponsor For Your Team Most Melges 24 owners will have at some time considered sponsorship as a potential means of offsetting the cost of campaigning their boat on the regatta circuit. ... http://www.pilotemedia.com/2009/06/pilote-media-ceo-on-sponsorship/ A couple of years ago I took part in a trade mission organised by the Motorsports Industry Association in the UK to visit the land of NASCAR. Standing in the garage area of Lowes Motor Speedway in Charlotte amongst a group of people who were used to the paddocks of ... http://www.pilotemedia.com/2009/05/who-is-managing-your-online-brand-dont-forget-your-fans/ Pilote Media has created a new site for Ruby TV. Ruby TV is a series of documentaries profiling Australian creatives abroad fusing travel and arts programs, providing insights into the passions and challenges of Australians forging creative careers around the globe. Ruby and the team take their audiences backstage, on set ... http://www.pilotemedia.com/2009/04/new-site-for-rubytvnet/ Pilote Media are proud to announce a new series of White Papers that use sailing and Yacht Racing to explore themes of Sports Marketing, Sponsorship, Social Media, Brand benefits and Return on Investment. With the current economic climate in mind, David Fuller, CEO of Pilote Media and Contributing Editor of Yachtsponsorship.com, ... http://www.pilotemedia.com/2009/04/new-white-papers-getting-onto-the-plane/