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	<title>Pilote Media - Sports Marketing, Online Marketing &#38; SEO</title>
	<link>http://www.pilotemedia.com</link>
	<description>Marketing Redux</description>
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		<title>Pilote Media at World Yacht Racing Forum</title>
		<description><![CDATA[Pilote Media CEO, David Fuller will be involved with 2 panels at the upcoming World Yacht Racing Forum in Estoril, Portugal. The annual sailing business conference runs for two days and covers the commercial side of the yacht racing and sailing industry, from sponsorship to marketing and managing events. Through its marine business publishing platforms, [...]]]></description>
		<link>http://www.pilotemedia.com/2011/11/marketing-sailing-wyrf-201/</link>
			</item>
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		<title>PR Agencies Still Not Taking Advantage of SEO.</title>
		<description><![CDATA[At the beginning of this year, I wrote a piece about the opportunities for PR companies to embrace SEO and deliver their clients better results. Since then, very few PR companies have changed the way they operate, however there is a new incentive to change &#8211; brands are waking up. CEO&#8217;s and Marketing directors are [...]]]></description>
		<link>http://www.pilotemedia.com/2011/10/pr-meets-seo-meets-content/</link>
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		<title>Sponsorship Ideas for Brands&#8230; (who don&#8217;t want to be caught in a scandal)</title>
		<description><![CDATA[Who would have thought that well managed, clean-cut sportsmen like Tiger Woods would ever pose a risk to the brand equity of companies who have spent years creating and building loyalty? Who would have thought that the actions of footballers, baseball players and even cricketers would bring brands to assess whether they will consider sponsoring [...]]]></description>
		<link>http://www.pilotemedia.com/2011/10/sponsorship-ideas-for-brands-who-dont-want-to-be-caught-in-a-scandal/</link>
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		<title>YachtRacing.biz Launched</title>
		<description><![CDATA[Pilote Media is in the process of relaunching the popular yacht racing business website &#8211; yachtsponsorship.com as yachtracing.biz. The rebranding is designed to make people aware of the wide variety of business stories covered by the site for an audience interested in the business of the sport of sailing and yacht racing as well as [...]]]></description>
		<link>http://www.pilotemedia.com/2011/09/yachtracing-biz/</link>
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		<title>America&#8217;s Cup Sponsorship Needs to Focus on ROO</title>
		<description><![CDATA[Despite the fact that NASCAR sponsorship began in the 1950&#8242;s and the series is one of the foremost commercial sporting entities in the world, some people are only now waking up to the fact that sponsors might want a return on investment (ROI), for their marketing spend. It doesn&#8217;t matter if you are looking for [...]]]></description>
		<link>http://www.pilotemedia.com/2011/05/americas-cup-sponsorship-roo/</link>
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		<title>Social Sports Marketing Is Perfect for Sports Clubs Of All Sizes.</title>
		<description><![CDATA[As Twitter celebrates its 5th birthday, it&#8217;s interesting to think about how social technologies have given rise to new opportunities for brands, organisations, athletes and individuals. In the relatively new field of sports marketing, social technologies capitalise on the loyalty of fans to deliver incremental revenue and to communicate with audiences that are ignored by [...]]]></description>
		<link>http://www.pilotemedia.com/2011/03/social-sports-marketing-is-perfect-for-sports-clubs-of-all-sizes/</link>
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		<title>What Digital Marketing Consultants Have Forgotten About Search.</title>
		<description><![CDATA[For over 10 years, we have been applying what we know about digital marketing. We&#8217;ve done it for start-ups, we&#8217;ve done it for large sports rights holders and we&#8217;ve done it for big brands. As digital marketing consultants, we get excited about the latest thing &#8211; whether it is HTML 5 native mobile apps to [...]]]></description>
		<link>http://www.pilotemedia.com/2011/01/what-digital-marketing-consultants-have-forgotten-about-search/</link>
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		<title>Pilote Media Launch 2010 Yacht Racing and Sailing Business Directory.</title>
		<description><![CDATA[The 2nd Edition of the DARK BLUE BOOK, the Who&#8217;s Who of Yacht Racing and the sport of sailing directory has received a great response from the industry since its launch in May. The business directory for the professional business side of the sport builds on the original book that was launched in 2009. Featuring over 185 [...]]]></description>
		<link>http://www.pilotemedia.com/2010/08/pilote-media-launch-2010-yacht-racing-and-sailing-business-directory/</link>
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		<title>5 Reasons Your Business Should Not Be Using Social Media.</title>
		<description><![CDATA[It’s fashionable to write these – ‘5 tips that will replace years of business experience and distal everything you need to know into less than 500 words’ – type blogs. They are often ‘retweeted’ by people who never read them, but like the headline because it somehow fits with something they think they should be [...]]]></description>
		<link>http://www.pilotemedia.com/2010/05/5-reasons-your-business-should-not-be-using-social-media/</link>
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		<title>Social Media and Sport – Threats and Opportunities. Part 1.</title>
		<description><![CDATA[The Sportbusiness New Media conference was held in Manchester on Wednesday. I was invited to speak on a panel entitled “Opportunities and Threats of Social Media.” The questions asked of the panel were slightly different from the brief, so the delegates present heard different answers to the ones below, but here are some of my [...]]]></description>
		<link>http://www.pilotemedia.com/2010/05/social-media-and-sport-%e2%80%93-threats-and-opportunities-part-1/</link>
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