Looking for Sports Marketing Companies?
Sports Marketing is changing. Rights Holders, Athletes and brands are all looking to get the most out of an audience that is time poor and spoilt for choice. Sport competes with the arts, charity, theme parks and reality tv for sponsorship and attention, but the good news is that digital marketing can help.
From fashionable social media to direct marketing fundamentals. Sports marketing is a way of harnessing the passion of fans and turning it into action – whether it is engagement that drives advertising revenue for rights holders to increased transactions for brands.
Our people have worked with some of the biggest sports brands on the planet, designing mobile apps, desktop marketing, digital engagement techniques, screen-savers, SMS and everything in-between – brands like NASCAR, Manchester United, American Le Mans Series (ALMS), MotoGP, Abarth, Mirsky Racing Team, Everton & Hearts.
We specialise in SEO for Sports – a digital marketing tool that many sports marketing companies overlook. It’s amazing how many rights holders don’t know keywords other than their team name. Your fans might be able to find you, but how about potential sponsors?
What do you know about micro-segmentation? Not all fans are the same. What are you doing to attract female fans? What are you doing to attract female-centric brands as sponsors? How are you using LinkedIn advertising to target B2B clients? How are you using Facebook – not to get likes, but to drive transactions on your own website?
Then there is sponsorship and sponsorship activation. Digital sports activation is new. Not many sports marketing companies get it. Many PR and comms people are still in broadcast mode. You need to change to win.
Call us and learn more…
