Digital / Social Media
A website is not enough anymore. These days, you need to think about your web presence.
What are your customers saying about you online? Is your brand being mentioned on Twitter? Are you engaging with your clients and suppliers and partners? Are you using social media tools to develop relationships?
We are not social media experts because it’s trendy to be so. We are marketing experts. Social Media is just another fashionable thing that can be useful as part of your marketing mix. For some brands it will be quite a large part of the marketing mix, for others it might a a small part. Having said that, we do know what works and what doesn’t.
Here are some of the tools that we use. Not all will be right for you. It depends on your brand and your audience.
Websites with Content Management System (CMS)
We like Wordpress, but can also use tools like Joomla. Wordpress is an open source platform that has a large community of developers who create ‘off the shelf’ plugins for almost any functionality you might need including Galleries, contact forms, e-commerce shopping carts, translation, video embedding, RSS feeds and more…
Facebook Pages / Groups / Applications
Facebook is not just for teenagers. This worldwide community platform allows real-people to interact with brands, products and each other. Even if you have a b2b brand, Facebook may work for you.
A very powerful communication tool used by business and thought leaders to engage and build relationships. Forget the celebrity hype, there are real business applications of Twitter and we can help you unlock some of the potential.
The largest business network online. We can teach you how to promote not just your products and services but your people, your experts, your thought leaders.
YouTube / Video / IPTV
There is a revolution happening. You can now broadcast yourself and your message to the world for the price of a webcam. Video cameras are becoming smaller, lighter and platforms like YouTube allow you to distribute your video with measurable results.
