If you are only using Google and Bing for your PPC advertising campaigns, then you might be missing out on the most targeted and segmentable campaigns available through social advertising. Social media sites like Facebook and Linkedin allow you to target your PPC advertising to micro-audiences using the social data that they know about their users.
Social media advertising is growing fast, but many companies have not woken up yet. Imagine being able too target your consumers and customers directly with almost no wastage. Social advertising works for both B2B and B2C customers – allowing you to target your message by gender, geographical market, job title and company. Use a customers ‘likes’ to position relevant messaging to them and increase conversion through dedicated landing pages and buying funnels.
Pilote Media has experience with social media advertising campaigns on all the major platforms. We specialise in micro-segmentation and use direct marketing techniques to deliver long term customers.
[tabs style=”default” title=”Social Media Advertising Platforms”] [tab title=”Facebook Advertising”]The Facebook Ad manager allows advertising to be extremely targeted. Use different messaging and different customer journeys for different micro-segments of your customer base and increase your conversion to sales. Target by gender, geographical market, age, interests and a customer’s likes. Integrate with your social media strategy and your own Facebook page or drive consumers to your website for a fraction of the cost of traditional advertising.
Talk to our Facebook advertising experts about a pilot campaign for one of your micro-segments.[/tab] [tab title=”Linkedin Advertising”]For B2B marketing, Linkedin provides unparalleled targeting options to a large business user base. Mixing relevant messaging with micro-segmentation allows you to achieve great conversion success at a fraction of the price of traditional PPC methods. There is very little wastage as only the people who are interested in your product get to see your ads. The targeting abilities of Linkedin are so specific that you could advertise to a single individual using their job title and company. Other targeting and segmentation factors include geography, company size, industry and membership of linkedin groups. Relatively few companies understand the opportunities provided by Linkedin and there are big gains to be had by being early to market on this channel.
Start a pilot campaign with a specific micro-segment of your customer base.[/tab] [tab title=”Other Social Advertising”]Social advertising is more efficient and more effective than even Google Adwords. As new technologies emerge with millions of users who can be targeted using their social media behaviour, your company has more opportunities to talk to the people who are most relevant and not waste marketing budget on people who are not. Our social media advertising consultants have executed campaigns on Twitter, Youtube, Foursquare and other channels and learnt what works and what doesn’t.
Want to know more? Talk to us about whether social advertising is right for you.[/tab] [/tabs]