Marketing Podcast

Podcast EP 8 – From Electric Cars to the Virtuality Continuum

Electric cars virtuality spectrum

Summary

This week on the Pilote ‘Disruption’ Podcast we talk begin by talking about buying a new car and how our attitudes have changed to transport, retail and even enterprise hosting. We take a look at different realities and practical versions of the B2B metaverse as well as chat TV we are watching.

Show Notes, Timestamps and Bookmarks

  • 00:33 Buying a new car in 2022
  • 04:37 We talked about the in-car experience in Episode 4.
  • 06:08 EU passes legislation requiring new cars to have ‘black box’ style data recorders.
  • 09:40 Martin Newman talked about how car dealerships don’t understand how to sell EP?
  • 10:25 The car is the most inefficient asset there is.
  • 13:31 Why can’t we innovate when it comes to fossil fuels and cars?
  • 15:10 Film about energy and environment in Australia. Damon Gameau looks at climate activism, community lead recovery and how we can use storytelling to change hearts and minds on climate change in a film called Regenerating Australia
  • 16:40 We are asking questions that have not been asked for a while… why does the working week need to be Monday to Friday, 9-5?
  • 19:10 Severance. An Apple show by Ben Stiller about work and the future of work.
  • 19:26 The pandemic has meant that stores like Walmart that used to be open 24/7 are now back to ‘normal’ hours.
  • 21:18 People of Walmart website…
  • 24:20 Who is doing it right? Amazon?
  • 30:00 How did we get from Electric cars to Amazon sanctions on Russia?
  • 30:11 The virtuality spectrum or continuum
  • 33:36 Spatial soundscapes, a non-video version of the metaverse
  • 36:34 Spyglass AR App
  • 38:00 Maybe there are some amazing AR travel apps out there. I can’t find them.
  • 38:09 The problem according to Dave
  • 41:08 Switching Gears… we talk about things we’ve been watching…
  • 41:21 The Adam Project
  • 43:15 How can brands shift with their audience e.g. Can Disney be a kids brand and a brand for adults?
  • 44:42 Disney Adults is now in the Urban Dictionary
  • 45:15 Star Trek Picard

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