Marketing Podcast

S02E10 – Market Power, For Good and Bad.

Pilote Podcast - Market Power - Amazon - Zoom - Twitter X

Welcome back to the Pilote podcast with David Fuller and Cory Smith. In this episode we talk about contracting and offshoring versus in-house talent. We look at changes to Zoom’s terms and conditions that might let them clone you via AI. We get around to discussing the rebranding of Twitter to X and then Amazon’s push to decarbonise the supply chain through market power.

Show Notes & Bookmarks

  • 02:24 – What are the trends in contracting versus in-house labour, offshoring versus nearshoring and the competitive landscape for labour.
  • 12:04PWC has been involved in a scandal in Australia. They have been writing legislation and then consulting to companies about the loopholes they have written in.
  • 15:39 – Musical Easter Egg… song about work!
  • 15:47 – Australians have taken over Hollywood
  • 18:03 – There is a stadium sponsored by Marvel in Melbourne Australia. From a sports sponsorship point of view maybe it has something to do with ‘ordinary superheroes’.
  • 18:37 – Musical Easter Egg… relating to the next story
  • 18:42 – Zoom has changed it’s Terms and Conditions to be able to use content for any purpose including ‘derivative work’ presumably via generative AI.
  • 23:45 – We finally get around to talking about Twitter becoming X. And we are baffled.
  • 35:05 – Twitter, sorry X, still relevant from a Customer Experience / Service point of view?
  • 38:50 – Amazon are using their market power to force suppliers and merchants to decarbonise their supply chain. They are also taking big steps to reduce the carbon footprint and single use plastics.

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