New Site for RubyTV.net
April 16, 2009 by admin · Leave a Comment
Pilote Media has created a new site for Ruby TV.
Ruby TV is a series of documentaries profiling Australian creatives abroad fusing travel and arts programs, providing insights into the passions and challenges of Australians forging creative careers around the globe. Ruby and the team take their audiences backstage, on set and inside the concerts, homes and lives of musicians, performers, stylists and chefs both well known and delightfully hidden. The profiles are designed to inform and inspire both Australian and international audiences.
Ruby said:
Pilote Media create sites that are both user friendly and shining with professionalism. Their personalised service and expertise ensure you get the subtlties in design to suit your personal tastes and appeal, beyond your otherwise means, to your specific audiences and clients.
Pilote Media deliver way beyond expectation with a truly impressive support service that saves literally days of work plus many potential gray hairs or chewed nails.
Catch up with Ruby TV in Cannes 2009…
New White Papers - Getting Onto the Plane.
April 16, 2009 by admin · Leave a Comment
Pilote Media are proud to announce a new series of White Papers that use sailing and Yacht Racing to explore themes of Sports Marketing, Sponsorship, Social Media, Brand benefits and Return on Investment.
With the current economic climate in mind, David Fuller, CEO of Pilote Media and Contributing Editor of Yachtsponsorship.com, looks at the relative merits of sailing versus more traditional or well known sports.
The title; ‘Getting Onto the Plane‘ refers to the process of a boat lifting out of the water to skim across the surface of the water rather than pushing through it. The series aims to give potential sponsors, Marketing Directors, Event Organisers and competitors insights into the business of yacht racing and get them racing more quickly.
The First Paper ‘Getting Onto the Plane - Assessing the Benefits of Yacht Racing‘ is an overview of the topics and themes that will be covered by future papers. It touches on how sailing provides positive brand associations and how technology can provide new audiences. There are also messages for politicians and media who have sought to characterise sponsorship as a wasteful perk : Sponsorship of sport is a legitimate part of the marketing mix and can deliver real return on investment.



