Sports | Marketing | Technology

Pilote Media was founded in 2007 with the aim of helping businesses understand the impact of new technology on their brand, product and service offering and marketing strategy.

Led by David Fuller, the Pilote Media team have been at the forefront of new marketing technology for over 10 years, having learnt lessons the hard way with blue chip players as well as successful and failed start-ups.

While specialising in sports marketing in motorsport and sailing, we believe that all businesses need to understand how they will be impacted by emerging trends in society brought about by new technologies. Pilote Media are able to take advantage of working with FMCG companies, brands, sports teams and organisations around the world, the USA, UK and Australia to cross-pollinate the best marketing ideas across industries.

How can we help you? Talk to us.

How well do you know the answers to the following questions?

  • Am I missing out on ways to communicate with my customers?
  • Am I spending too much money in the wrong place on marketing?
  • Are my products and services relevant to my customers?
  • Is my business at risk from emerging technology?
  • Do I really understand ‘Social Media‘?
  • How important is Search Marketing and SEO to my business?

A large part of the emerging technologies that we work with are web based, but increasingly devices like mobile phones and the iPad are changing the way customers interact with brands. Sports Marketing in 2010 requires brands, athletes, rights holders and sponsors to understand the basics about technologies like Location based services and social media as well as more fundamental things like ‘How do I rank in Google’?

Through our publications which deal with the business of Yacht Racing and Sailing Sponsorship, Pilote Media understands how the sport of sailing can deliver high return on investment to brands around the world, but we also work with motorsport and non sporting brands.