Marketing Strategies in the Face of Disruption.
Marketing is broken, reduced to tactical, short-term tricks in the pursuit of growth. At Pilote Media, we believe that it’s time to go back to the fundamentals of marketing – Product, Place, Pricing, Promotion… and most important, Promise.
Sure, we can do digital marketing, but so can an AI. As well as Full-Stack Marketing backed by strategy, we focus on specific locations, markets and customers.
- Localised Marketing – For the Mornington Peninsula, Regional Victoria and Melbourne. Understanding the changing demographics and trends and building marketing strategies that resonate with locals.
- Marketing for the Blue-Economy – Helping businesses of all sizes grow by developing and executing marketing strategies that focus on the sustainable use and protection of ocean resources. We are committed to helping businesses succeed in the Blue Economy.
- Content Marketing – Still perhaps the most effective and engaging marketing strategy – especially for B2B companies. From Podcasts to White papers and exclusive events, we provide an end to end solution including production and publishing.
- Sponsorship – Acquisition, Management and Activation of sponsorship that delivers return on investment, engagement and unique content.
Full Stack Marketing Resources
- Full Stack Marketing Redux – A special episode of the Pilote Podcast that outlines the case for revisiting the fundamentals of Marketing.
- AI – Friend or Foe of the CMO? – A series of long form articles looking at the potential impact of generative AI technologies like ChatGPT and Bard on the marketing stack. (This is paid content, but if you want free access, drop us a note and we will get you free access)