Despite the fact that NASCAR sponsorship began in the 1950′s and the series is one of the foremost commercial sporting entities in the world, some people are only now waking up to the fact that sponsors might want a return on investment (ROI), for their marketing spend. It doesn’t matter if you are looking for [...]
As Twitter celebrates its 5th birthday, it’s interesting to think about how social technologies have given rise to new opportunities for brands, organisations, athletes and individuals. In the relatively new field of sports marketing, social technologies capitalise on the loyalty of fans to deliver incremental revenue and to communicate with audiences that are ignored by [...]
For over 10 years, we have been applying what we know about digital marketing. We’ve done it for start-ups, we’ve done it for large sports rights holders and we’ve done it for big brands. As digital marketing consultants, we get excited about the latest thing – whether it is HTML 5 native mobile apps to [...]
The 2nd Edition of the DARK BLUE BOOK, the Who’s Who of Yacht Racing and the sport of sailing directory has received a great response from the industry since its launch in May. The business directory for the professional business side of the sport builds on the original book that was launched in 2009. Featuring over 185 [...]
It’s fashionable to write these – ‘5 tips that will replace years of business experience and distal everything you need to know into less than 500 words’ – type blogs. They are often ‘retweeted’ by people who never read them, but like the headline because it somehow fits with something they think they should be [...]
As a sports marketing agency, we get a lot of sponsorship proposals sent to us. The quality of those proposals differs immensely – from a ...
Pilote Media CEO, David Fuller will be involved with 2 panels at the upcoming World Yacht Racing Forum in Estoril, Portugal. The annual sailing business ...
