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Search Engine Optimisation (SEO)

For a company like Pilote, who deal with digital promotion, web presence and marketing, Search engine optimisation (SEO) is an increasingly important business capability. You might be found for your brand in Google, but what about for the products and services you provide?

SEO is especially important in niche industries like sports marketing, event promotion and sponsorship activation. Sometimes the impression that a potential customer gets when they see a sponsorship on a car, sail or billboard is so brief that they need to search in Google or another search engine to find your campaign.

We have added SEO to our offer through partnering with some of the world’s top search marketing experts. Or skillset can deliver search results for small business, SME and enterprise level brands. We use simple, proven methods to help you beat your competitors to the top of the search rankings by offering a full suite of SEO tools.

SEO services for start-ups, brands, local companies & sports

[box type=”tick”]Keyword identification and management – All good SEO starts here. We help you determine what your customers type into search engines and help you mine the ‘long tail’. We help you build a keyword dictionary that will help you not just with SEO, but also your marketing communications and PR.[/box]

[box type=”tick”]Onsite page and content optimisation – We work with your content producers and editors, site developers and the rest of your team to work through your website page by page to make sure it is ranking in search engines for the keywords you want to be found for. Using tools for popular CMS platforms like WordPress, we can help authors to be part of your SEO team.[/box]

[box type=”tick”]Content Creation – Being at the top of the search engines is all about having content that humans can read and want to link to. Your website is your online brochure for the world, it needs to have content SEO built into the strategy. We can provide top writers who have experience with different audiences and different subjects. Our writers have been published around the world and can give your website copy that extra lift.[/box]

[box type=”tick”]Competitor Analysis – Using state of the art software, we can analyse the links that deliver your customers page rank and help build a link building strategy to beat them. The system that we use for this process can be managed by you and your team for long term SEO benefit. We can collaborate with you to get the most from the SEO competitor analysis provided by this tool.[/box]

[box type=”tick”]Link Building – The most important, and often most misunderstood part of SEO for any company, whether you are a start-up, local business or sports brand. Link building takes ongoing persistence and relationship building. We use sophisticated SEO competitor analysis tools to identify the links that help your competitors get to the top of Google and Bing.[/box]

Collaborative SEO for companies of all sizes

Using our preferred cloud-based SEO platform, we can scale your SEO requirements from start-up to multidisciplinary, international teams. Bringing together all relevant people including marketing, PR, communications, IT and external agencies is the best way to collaborate on SEO for the best results.

[button link=”” color=”silver”]Talk to Us about SEO[/button]


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