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Digital Sports Marketing

In 2005, 5 years after social media sites like and the arrival of sms text messaging for marketing, digital sports marketing began to incorporate thing like sms text messaging and community sites.

Digital sports marketing has benefits for athletes, rights holders, sponsors and fans. In fact ‘brand to fan’ communication is becoming easier everyday with tools like facebook fan pages, youtube channels, iphone apps and more pervasive tools like sms text messaging.

In 2005, we helped the american le mans series to add mobile to their digital sports marketing mix. Fans of the motorsport series were able to download mobile wallpapers of cars to their phones and receive sms text message updates of race results.

Also in 2005 we helped texaco havoline to use digital sports marketing to achieve better sponsorship activation and awareness than ever before using a combination of web, sms text messaging and traditional promotional activity.

Now another 5 years on and we are applying what we have learnt with brands like MotoGP, NASCAR, Manchester United and Turner Sports to new digital sports marketing challenges in motorsport, sailing and action sports.

Digital is now an integral part of sports marketing and media. Sponsorship activation needs to include new media as a key mechanism to deliver sponsorship return on investment (ROI)

To us, digital sports marketing includes:

  • Microsites and campaign websites
  • Athlete and fan blogs
  • Twitter
  • Youtube channels with behind the scenes footage and fan generated content
  • Flickr accounts to capture photos from all involved, not just accredited media.
  • Forums
  • Mobile friendly websites
  • Location based service integration

And that’s just the start…

Contact one of our digital sports marketing consultants today.


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