Motorsport sponsorship is like any other kind of sponsorship. It relies on matching of marketing goals with motorsport programs with a bit of networking thrown into the mix, however…
There are wide gaps between doing sponsorship properly and getting a brand or company to fund someone who wants to go racing. At Pilote, we tend to side with the brands – making sure that there is a return on investment or some other kind of value being delivered.
Motorsport is not the same as some other sports. Soccer is soccer whether you are in Brazil or Bahrain. Tennis is tennis from Melbourne to Manchester. But motorsport can cover anything from Rally in Wales to F1 in Abu Dhabi to NASCAR in Bristol to prototypes at Le Mans. You can have whatever you want…
Motorsport Sponsorship Services
Through our worldwide network, we can provide a range of motorsport services including:
- Sponsorship Audits for Brands – finding the right property for you.
- Creation of sponsorship proposals and collateral including websites & social media.
- Technical partnership deals.
- Sponsorship activation including hospitality.
- Driver management & marketing services
Through our network of partners and consultants we are comfortable in helping brands navigate the sometimes complicated calendar of events in multiple countries. We have worked with and have connections with the following motorsport properties:
- Formula 1 (F1), MotoGP, World Rally Championship (WRC), American Le Mans Series (ALMS), NASCAR, Grand Am, V8 Supercars, Indy Racing League (IRL), GP2, NHRA, USAC… and a whole lot more.
If you are a brand that is considering motorsport sponsorship as part of your marketing strategy, or if you want to use it to motivate employees, distributors or affiliates, or for some other reason – talk to us about your options.