The America’s Cup is one of the most recognisable sporting properties in the world. The awareness of the trophy extends beyond the niche sport that is yacht racing and touches a wider audience. America’s Cup sponsorship is once again on the menu of brands looking to appeal to a desirable audience, but understanding the market and the opportunities is not simple.
Pilote Media is one of the very few companies that can provide real expertise into America’s Cup Sponsorship. Principal Consultant, David Fuller, has written over 200,000 words of comment and insight into the event and has one of the most encompassing views of the business of yacht racing and how the America’s Cup fits.
As publishers of the “Dark Blue Book, the Who’s Who of sailing” business directory, Pilote Media also have the contacts with the main players and a unique understanding of the opportunities available to companies and brands interested in sponsoring the America’s Cup.
2013 America’s Cup in San Francisco.
The America’s Cup is once again in the hands of an American Yacht Club and the new defenders of the trophy; Oracle Racing and the Golden Gate Yacht Club have announced that the next cup will be contested in San francisco in 2013.
The event is expected to generate over $1.4 billion for the city and organisers plan an aggressive television and social media package to deliver the America’s Cup to a large global audience.
Sponsorship of the 2013 America’s Cup promises to deliver brands a substantial return on investment, especially brands that are targeting specific customers.
The America’s Cup Event Authority (ACEA) is a new body, set up to manage the commercial rights of the 2013 event. As well as the Louis Vuitton series and the finals, the ACEA is also developing an annual tour called the America’s Cup World Series.
Sponsors announced for the next edition of the America’s Cup include Louis Vuitton, PUMA, PWC, Starwood Hotels & Resorts and the Napa Valley Wine region. America’s Cup team sponsors include Corum, Tag Heuer, Prada, Emirates Airlines and Nespresso.
America’s Cup Sponsorship Opportunities
Sponsorship opportunities are available at several levels including
- Event partnerships
- Official supplier deals
- Media partner deals
- Merchandising opportunities
- America’s Cup team sponsorship opportunities
Pilote Media is one of the most trusted sources of market intelligence into the business of sailing and yacht racing. The company is uniquely placed to help brands negotiate sponsorship deals that make sense and deliver real returns.
If you are interested in learning more about how your company or brand can benefit from sponsoring the next America’s Cup in San Francisco, call us on +44 7900 975 413 or Contact our America’s Cup Sponsorship Team.