The America’s Cup is one of the most recognisable sporting properties in the world. The awareness of the trophy extends beyond the niche sport that is yacht racing and touches a wider audience. America’s Cup sponsorship is once again on the menu of brands looking to appeal to a desirable audience, but understanding the market and the opportunities is not simple.
Pilote Media is one of the very few companies that can provide real expertise into America’s Cup Sponsorship. Principal Consultant, David Fuller, has written over 200,000 words of comment and insight into the event and has one of the most encompassing views of the business of yacht racing and how the America’s Cup fits.
As publishers of the “Dark Blue Book, the Who’s Who of sailing” business directory, Pilote Media also have the contacts with the main players and a unique understanding of the opportunities available to companies and brands interested in sponsoring the America’s Cup.
America’s Cup 35
The America’s Cup is once again in the hands of an American Yacht Club and the new defenders of the trophy; Oracle Racing and the Golden Gate Yacht Club will soon announce the details of the next event.
America’s Cup 34 in San Francisco redefined the sport with millions spent on state of the art TV and eye-catching machines that captured the imagination of more than just sailing fans.
Sponsorship of the America’s Cup promises to deliver brands a substantial return on investment, especially brands that are targeting specific customers.
America’s Cup Sponsorship Opportunities
Sponsorship opportunities are available at several levels including
- Event partnerships
- Official supplier deals
- Media partner deals
- Merchandising opportunities
- America’s Cup team sponsorship opportunities
Pilote Media is one of the most trusted sources of market intelligence into the business of sailing and yacht racing. The company is uniquely placed to help brands negotiate sponsorship deals that make sense and deliver real returns.
If you are interested in learning more about how your company or brand can benefit from sponsoring the next America’s Cup in San Francisco, call us on +1 415 287 3134 or Contact our America’s Cup Sponsorship Team.