Despite the fact that NASCAR sponsorship began in the 1950′s and the series is one of the foremost commercial sporting entities in the world, some people are only now waking up to the fact that sponsors might want a return on investment (ROI), for their marketing spend. It doesn’t matter if you are looking for [...]
As Twitter celebrates its 5th birthday, it’s interesting to think about how social technologies have given rise to new opportunities for brands, organisations, athletes and individuals. In the relatively new field of sports marketing, social technologies capitalise on the loyalty of fans to deliver incremental revenue and to communicate with audiences that are ignored by [...]
A couple of years ago I took part in a trade mission organised by the Motorsports Industry Association in the UK to visit the land of NASCAR. Standing in the garage area of Lowes Motor Speedway in Charlotte amongst a group of people who were used to the paddocks of F1, I realised that people [...]
Pilote Media CEO, David Fuller will be involved with 2 panels at the upcoming World Yacht Racing Forum in Estoril, Portugal. The annual sailing business ...
At the beginning of this year, I wrote a piece about the opportunities for PR companies to embrace SEO and deliver their clients better results. ...
