Tag Archives: America’s Cup

YachtRacing.biz Launched

Pilote Media is in the process of relaunching the popular yacht racing business website – yachtsponsorship.com as yachtracing.biz. The rebranding is designed to make people aware of the wide variety of business stories covered by the site for an audience interested in the business of the sport of sailing and yacht racing as well as [...]

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America’s Cup Sponsorship Needs to Focus on ROO

Despite the fact that NASCAR sponsorship began in the 1950′s and the series is one of the foremost commercial sporting entities in the world, some people are only now waking up to the fact that sponsors might want a return on investment (ROI), for their marketing spend. It doesn’t matter if you are looking for [...]

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