Pilote CEO to Present Social Media for Business Bootcamp.

September 29, 2009 by admin · Leave a Comment 

Pilote Media are proud to annouce their Social Media for Buisness Bootcamp seminar to be held in London on the 14th of October 2009. Presented by Pilote CEO, David Fuller, the 3 hour session is designed to dispell myths about social media and show how platforms like Twitter, Facebook and even ‘old fashioned’ forums and bulletin boards can be powerful business tools.

David, who has worked for global branding giants like Unilever and pioneering social networks says:

It’s a shame that the media focus on the celebrity use of tools like Twitter. There are millions of serious business people in the world who are realising that these platforms are not ‘just for kids’, they are an evolution in the way a brand talks to its customers, suppliers and the wider world.

Pilote have developed the seminar for those in business who are still coming to terms with the variety of tools that are lumped together as social media. In David’s view:

I talk to a lot of people who don’t understand why business hasn’t adopted some of these practises more quickly, but in the main, these people are early adopters. For those who are head down in the day to day running of a business, especially in uncertain times, it is not always easy to get your head around the opportunities and implications of new ideas. One of the problems though, is that social media has been sold as technology and is therefore seen as the domain of the IT crowd. Actually, these tools are for marketing, PR and corporate communications professionals and more and more, those in business development.

David’s Social Media for Business Bootcamp will run on the 14th of October, 2009 in London. For more information visit the event page.

Sports Marketing & Social Media Networking Event In London.

June 18, 2009 by admin · Leave a Comment 

sm2-eventSports Marketing is a growing business. Social Media is a huge buzzword at the moment relating to sports marketing, but most of the discussion, at least that we are exposed to is happening in the USA.

We’ve decided to run an event. The premise is pretty simple - we’ve booked a room at a cool members club in London. All you have to do is register and show up. We want to get together people who are interested, people who are thinking about it and people who are doing it to share stories, work out what’s working and what’s not.

It doesn’t matter if you are an ad-agency, a PR agency, a sponsor, a team, rights holder or blogger. This is an opportunity to get together with like minded people, have a couple of drinks and get the low-down.

Check out the details at http://www.pilotemedia.com/thought-leadership/sm2-sports-marketing-free-social-media-networking-event/