Some sports have a problem with being seen as elitist. The sport of yacht racing is being rebranded as sailing to appeal to a wider audience and even the oldest sporting trophy – the America’s Cup is trying (unsuccessfully) to shake off hundreds of years of positioning as the sport of billionaires and tycoons. Other sports which [...]
As a sports marketing agency, we get a lot of sponsorship proposals sent to us. The quality of those proposals differs immensely – from a few lines begging for money to professionally printed and bound prospectus documents. Unfortunately, the professionally produced proposals usually come from young motor-racing drivers and not sailors. After a few tough [...]
We see a lot of sponsorship proposals. A few are great. Some are OK. Many show a lack of understanding about the nature of modern ...
Some sports have a problem with being seen as elitist. The sport of yacht racing is being rebranded as sailing to appeal to a wider ...
