AI is changing the way marketing work is done in Dubai and the UAE.
It’s tempting to think that you can use AI to do the job of a senior marketing professional. AI is getting better at doing the jobs of leaders in many areas, including the job of a CMO, or Chief Marketing Officer. But, as we know, AI is only as good as the inputs and many of those inputs do not have local experience. Combining a fractional CMO with UAE and Dubai market experience and AI can deliver value for money solutions to complex marketing challenges.
Your Dubai Business Needs a Fractional CMO?
Hiring senior marketing talent in Dubai is expensive. On top of the salaries there are costs like visas and expat packages that make it hard for smaller businesses or start-ups to compete for marketing leaders. A fractional CMO or CMOx is a flexible solution that allows you to take advantage of in-market experience and best practices from around the world.
AI is already making marketing unexceptional. It is an average of what has come before and everything starts to sound the same – consider phrases such as ‘I hope this message finds you well,’ or ‘I love the work you are doing with [insert company name from Linkedin profile here]. Ask an AI to come up with a campaign for a Dubai based Web3 start-up and it will generate something like ‘Empowering tomorrow, today’ or something equally banal and meaningless.
The Importance of Localisation in Dubai and the UAE
While AI can have a good go at naming Dubai’s neighbourhoods, it has never lived or worked in them. How could it understand the vibrant diversity of Al Barsha or the suburban Mandelbrot set of the Springs? There is a unique market dynamic in Dubai that requires a deep understanding of local cultures, preferences, and buying behaviours. A Fractional CMO based in Dubai brings invaluable in-market experience that can help navigate this diverse landscape.
A localised marketing strategy is key to building trust and rapport with both local and international audiences in the UAE. This is where a Fractional CMO’s deep understanding of local market trends and consumer behaviour comes into play.
For businesses looking to expand or refine their marketing efforts in Dubai and the UAE, a Fractional CMO is an ideal solution. With localisation and in-market expertise, they help businesses unlock their potential and drive sustainable growth in a competitive marketplace.
Ready to elevate your marketing strategy? Reach out to a Fractional CMO today!
