Browsing Tag

branding

  • Full Stack Marketing, Marketing ReMixed, Marketing Redux
    Marketing Podcast

    EP 30 – Full-Stack Marketing Remix

    Introduction  Marketing is broken. What was once a multidisciplinary, professional discipline is now a proxy for advertising or a pejorative slur that implies marketing is some kind of trick or con. …

  • branding in WEb3
    Marketing

    Branding for Profit

    It seems to be trendy to dismiss Marketing as a waste of time and money – especially in emerging technology markets like Web3. The engineers and the builders seem to be…

  • Pilote Podcast Ep24 Gen-xplain starbucks NFT Max Headroom
    Marketing Podcast

    EP 24 – Let Me Gen-Xplain

    A chat about disruption, tech and culture. This week – which company knows more about you than any other? Can Starbucks bring NFTs to the masses through a new reward scheme?…

  • Pilote Disruption Podcast Video Game Business Strategy
    Marketing Podcast

    Podcast EP 11 -Game Theories

    In which David and Cory take a look at some moves in the gaming and metaverse space, Meta’s rent-seeking value chain for creators, learn some lessons about business strategy, consider visitors…