What is the point of Branding? Why invest so much time and effort for such a long-term payback? One of the answers could be that a brand provides some buffer or protection…
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David Fuller
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Changes to the way people work and services that allow entrepreneurs to create and run a business have seen massive growth demand for logos, brands and corporate identity work. One of…
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Some sports have a problem with being seen as elitist. The sport of yacht racing is being rebranded as sailing to appeal to a wider audience and even the oldest sporting…
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It’s hard to imagine professionals working with mainstream sports struggling to engage fans using content, but has the increase in the use of social media by sports properties redefined the word…
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Last week, Pilote Media CEO David Fuller presented to the annual Commodores’ Forum of the International Council of Yacht Clubs (ICOYC) hosted by the Royal Southern Yacht Club. The topic of…
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We all know the 80/20 rule. That 80% of sales or views or whatever come from 20% of your audience, but marketers are often guilty of being denial about who that…