Pilote Media CEO, David Fuller will be involved with 2 panels at the upcoming World Yacht Racing Forum in Estoril, Portugal. The annual sailing business conference runs for two days and covers the commercial side of the yacht racing and sailing industry, from sponsorship to marketing and managing events. Through its marine business publishing platforms, [...]
PR Agencies Still Not Taking Advantage of SEO.
At the beginning of this year, I wrote a piece about the opportunities for PR companies to embrace SEO and deliver their clients better results. Since then, very few PR companies have changed the way they operate, however there is a new incentive to change – brands are waking up. CEO’s and Marketing directors are [...]
YachtRacing.biz Launched
Pilote Media is in the process of relaunching the popular yacht racing business website – yachtsponsorship.com as yachtracing.biz. The rebranding is designed to make people aware of the wide variety of business stories covered by the site for an audience interested in the business of the sport of sailing and yacht racing as well as [...]
America’s Cup Sponsorship Needs to Focus on ROO
Despite the fact that NASCAR sponsorship began in the 1950′s and the series is one of the foremost commercial sporting entities in the world, some people are only now waking up to the fact that sponsors might want a return on investment (ROI), for their marketing spend. It doesn’t matter if you are looking for [...]
Sponsorship Ideas for Brands… (who don’t want to be caught in a scandal)
by David Fuller on October 4, 2011 in Comment
Who would have thought that well managed, clean-cut sportsmen like Tiger Woods would ever pose a risk to the brand equity of companies who have spent years creating and building loyalty? Who would have thought that the actions of footballers, baseball players and even cricketers would bring brands to assess whether they will consider sponsoring [...]