The Sportbusiness New Media conference was held in Manchester on Wednesday. I was invited to speak on a panel entitled “Opportunities and Threats of Social Media.” The questions asked of the panel were slightly different from the brief, so the delegates present heard different answers to the ones below, but here are some of my [...]
A couple of years ago I took part in a trade mission organised by the Motorsports Industry Association in the UK to visit the land of NASCAR. Standing in the garage area of Lowes Motor Speedway in Charlotte amongst a group of people who were used to the paddocks of F1, I realised that people [...]
IT technology was supposed to make things easier. ‘Work smarter not harder’ is the slogan for the information age. But just as you think you have understood it – how to make the most of email, how to measure click-throughs and page impressions, the geeks invent a new thing. Or they rename an old thing [...]
As a sports marketing agency, we get a lot of sponsorship proposals sent to us. The quality of those proposals differs immensely – from a ...
Pilote Media CEO, David Fuller will be involved with 2 panels at the upcoming World Yacht Racing Forum in Estoril, Portugal. The annual sailing business ...
