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Sponsorship Webinar Series

Get Sponsored

Are you an athlete, club or event organiser that is looking to generate sponsorship revenue?

It’s a tough market out there, but with the right strategy, you can find companies that are looking to promote themselves to your fans, members and participants. This series of webinars is designed to give you tools that you can implement immediately to increase the chances of signing a deal.

Use the tabs below to find out more information including a sample outline of material covered and mailing list. For other enquiries call : +44 20 8123 6187

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Get Sponsorship Webinar Series

Full Series (individually) $99.97

Attend all 4 Webinars and save 15%.

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Sample Sponsorship Webinar Program

Webinar 1 – Sponsorship Redux, An Introduction

20-30 minutes, FREE

This event is designed to give an overview of the content to be delivered in subsequent sessions. The objective is to capture data about participants and create a sales-pipeline for the chargeable events to come later.

  • Introduction
    • What is Sponsorship? What is it not?
  • Why do companies invest in sponsorship? (What do sponsors want?)
  • Are you ready for sponsorship?
  • What’s contained in the series?

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Webinar 2 – You Are the Product

45 minutes content plus 15 minutes questions. $24.99

  • Marketing 101, the X Ps
  • Product, Place, Price, Promotion, People, Passion…
    • Product = functional
    • Place = Markets
    • Promotion = Marketing Plan
    • People = Audience
    • Passion = Emotional & Associations
    • Price = Profit!
  • Another P – Porter’s  Five Forces
  • What makes you special?
  • Have you got everything you need?
    • Website, Facebook Page, Linkedin Profile, Fan-Club, Advisors, Money?

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Webinar 3 – The Dating Game. Finding Your Perfect Match

45 minutes content plus 15 minutes questions. $24.99

  • Identifying Potential Sponsors
  • Building a list of prospects.
    • Web Research (Linkedin, Directories)
    • Networking
    • Referrals
  • Finding the best match
  • Read the manual – Sponsorship guidelines, policies, laws
  • Researching sponsor’s goals, associations, markets
    • Web, Annual Reports, Facebook audience profile!
  • Then go the extra mile. Lateral thinking.

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Webinar 4 – Proposals, Pitches and Partnerships

45 minutes content plus 15 minutes questions. $49.00

  • Planning. Do you have everything you need?
    • Review of parts of Webinar 1
    • Review of some of Webinar 3.
  • Getting in front of sponsors.
    • Letters, teasers
  • The Proposal
    • What NOT to do
    • The Opportunity
    • The Inventory & Benefits
    • Specific activation ideas
    • The investment (Value versus Cost!)
  • Sales options
  • Negotiation and Legals

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Upcoming Events

4 Part Webinar Series (Multiple Timezones & Dates)

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Cancellation Policy

  • For bookings cancelled 14 days or more before an event is due to start, the ticket price paid will be refunded to the delegate minus a cancellation fee of £15.00.
  • No refund will be made for bookings cancelled less than 14 days before the event, except in exceptional circumstances and then only at the discretion of the Event Manager.
  • No refund will be made for non-attendance on the event.
  • In the event of cancellation of a training event by Pilote Media, we will endeavour to inform all participants two weeks before the course is due to take place. All event fees paid will be reimbursed in full, but we are unable to reimburse any other costs that may have been incurred, including flights, accommodation etc.

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