In this episode, David and Cory take a look at a couple of brands that are trying to reboot themselves for a new audience. We answer a listener question about other…
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branding
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In this episode David & Cory are joined by Martin Newman, a champion of customers… we talk about how empowering customers can be a disruptive strategy and differentiate brands in a…
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In which David & Cory talk about the seemingly dark art of Customer Experience (CX), wonder if Disney could ‘win the metaverse’, consider how Coca Cola can keep innovating and give…
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This article was prompted by a post on Linkedin that compared Prince Charles to Ozzy Osbourne. Both male, born in 1948, raised in the UK, married twice, live in a castle,…
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Facebook has changed its name to Meta, partly to divert attention from their questionable practises, and partly to convince us that we want to live in a fantasy world – the…
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“Sponsor the fan.” A useful sponsorship strategy or a slogan that needs to be re-addressed in a post-pandemic world of omnichannel properties? Is it just semantics? Is FAN understood shorthand for…