Browsing Tag

branding

  • Pilote Podcast Ep24 Gen-xplain starbucks NFT Max Headroom
    Marketing Podcast

    EP 24 – Let Me Gen-Xplain

    A chat about disruption, tech and culture. This week – which company knows more about you than any other? Can Starbucks bring NFTs to the masses through a new reward scheme?…

  • Pilote Disruption Podcast Video Game Business Strategy
    Marketing Podcast

    Podcast EP 11 -Game Theories

    In which David and Cory take a look at some moves in the gaming and metaverse space, Meta’s rent-seeking value chain for creators, learn some lessons about business strategy, consider visitors…

  • Pilote Podcast Brand Reboots
    Podcast

    Podcast EP 7 – Reboots.

    In this episode, David and Cory take a look at a couple of brands that are trying to reboot themselves for a new audience. We answer a listener question about other…

  • Customer Experience Customercentric
    Podcast

    Podcast Ep 6 – Customer Champions

    In this episode David & Cory are joined by Martin Newman, a champion of customers… we talk about how empowering customers can be a disruptive strategy and differentiate brands in a…

  • Disney Metaverse CX
    Podcast

    Podcast EP 4 – Brand Experience

    In which David & Cory talk about the seemingly dark art of Customer Experience (CX), wonder if Disney could ‘win the metaverse’, consider how Coca Cola can keep innovating and give…

  • Demographics and Personas
    Marketing

    Of Demographics & Personas

    This article was prompted by a post on Linkedin that compared Prince Charles to Ozzy Osbourne. Both male, born in 1948, raised in the UK, married twice, live in a castle,…