Tag Archives: Social Media

Pilote Media at World Yacht Racing Forum

Pilote Media CEO, David Fuller will be involved with 2 panels at the upcoming World Yacht Racing Forum in Estoril, Portugal. The annual sailing business conference runs for two days and covers the commercial side of the yacht racing and sailing industry, from sponsorship to marketing and managing events. Through its marine business publishing platforms, [...]

Comments ( 0 )

Social Sports Marketing Is Perfect for Sports Clubs Of All Sizes.

As Twitter celebrates its 5th birthday, it’s interesting to think about how social technologies have given rise to new opportunities for brands, organisations, athletes and individuals. In the relatively new field of sports marketing, social technologies capitalise on the loyalty of fans to deliver incremental revenue and to communicate with audiences that are ignored by [...]

Comments ( 0 )

5 Reasons Your Business Should Not Be Using Social Media.

It’s fashionable to write these – ‘5 tips that will replace years of business experience and distal everything you need to know into less than 500 words’ – type blogs. They are often ‘retweeted’ by people who never read them, but like the headline because it somehow fits with something they think they should be [...]

Comments ( 0 )

Social Media and Sport – Threats and Opportunities. Part 1.

The Sportbusiness New Media conference was held in Manchester on Wednesday. I was invited to speak on a panel entitled “Opportunities and Threats of Social Media.” The questions asked of the panel were slightly different from the brief, so the delegates present heard different answers to the ones below, but here are some of my [...]

Comments ( 0 )

Pilote CEO to Present Social Media for Business Bootcamp.

Pilote Media are proud to annouce their Social Media for Buisness Bootcamp seminar to be held in London on the 14th of October 2009. Presented by Pilote CEO, David Fuller, the 3 hour session is designed to dispell myths about social media and show how platforms like Twitter, Facebook and even ‘old fashioned’ forums and [...]

Comments ( 0 )