SportBusiness is looking for the best in sports marketing case studies for our annual Sponsorship Works report. So, if you are a sponsor, sports property or agency with a great story to tell we would love to hear from you. For some in sponsorship the past 12 months have been tough so there is no [...]
Interview with Pilote Media CEO – David Fuller featured on Melges24.com Sponsorship Expert David Fuller of Pilote Media On Securing A Sponsor For Your Team Most Melges 24 owners will have at some time considered sponsorship as a potential means of offsetting the cost of campaigning their boat on the regatta circuit. Indeed on the US [...]
A couple of years ago I took part in a trade mission organised by the Motorsports Industry Association in the UK to visit the land of NASCAR. Standing in the garage area of Lowes Motor Speedway in Charlotte amongst a group of people who were used to the paddocks of F1, I realised that people [...]
Pilote Media are proud to announce a new series of White Papers that use sailing and Yacht Racing to explore themes of Sports Marketing, Sponsorship, Social Media, Brand benefits and Return on Investment. With the current economic climate in mind, David Fuller, CEO of Pilote Media and Contributing Editor of Yachtsponsorship.com, looks at the relative [...]
Pilote Media was asked by Somerville Baddeley Marketing to create a website that was clean, easy to update and tapped into some of the emerging social media technologies available. The new SB:MKTG site allows the company to quickly change copy through a simple Content Management System and also incorporates a blog that is already becoming [...]
As a sports marketing agency, we get a lot of sponsorship proposals sent to us. The quality of those proposals differs immensely – from a ...
Pilote Media CEO, David Fuller will be involved with 2 panels at the upcoming World Yacht Racing Forum in Estoril, Portugal. The annual sailing business ...
