In this episode of the Pilote Podcast – Cory Smith and David Fuller discuss the big business that is global sport and think about the concept of ‘Growth Design’. Plus what…
Browsing Tag
sponsorship
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“Sponsor the fan.” A useful sponsorship strategy or a slogan that needs to be re-addressed in a post-pandemic world of omnichannel properties? Is it just semantics? Is FAN understood shorthand for…
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Some sports have a problem with being seen as elitist. The sport of yacht racing is being rebranded as sailing to appeal to a wider audience and even the oldest sporting…
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As a sports marketing agency, we get a lot of sponsorship proposals sent to us. The quality of those proposals differs immensely – from a few lines begging for money to…
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Pilote Media CEO, David Fuller will be involved with 2 panels at the upcoming World Yacht Racing Forum in Estoril, Portugal. The annual sailing business conference runs for two days and…
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Who would have thought that well managed, clean-cut sportsmen like Tiger Woods would ever pose a risk to the brand equity of companies who have spent years creating and building loyalty?…