Sports Marketing is a growing business. Social Media is a huge buzzword at the moment relating to sports marketing, but most of the discussion, at least that we are exposed to is happening in the USA. We’ve decided to run an event. The premise is pretty simple – we’ve booked a room at a cool [...]
Pilote Media are proud to announce a new series of White Papers that use sailing and Yacht Racing to explore themes of Sports Marketing, Sponsorship, Social Media, Brand benefits and Return on Investment. With the current economic climate in mind, David Fuller, CEO of Pilote Media and Contributing Editor of Yachtsponsorship.com, looks at the relative [...]
IT technology was supposed to make things easier. ‘Work smarter not harder’ is the slogan for the information age. But just as you think you have understood it – how to make the most of email, how to measure click-throughs and page impressions, the geeks invent a new thing. Or they rename an old thing [...]
Pilote Media was asked by Somerville Baddeley Marketing to create a website that was clean, easy to update and tapped into some of the emerging social media technologies available. The new SB:MKTG site allows the company to quickly change copy through a simple Content Management System and also incorporates a blog that is already becoming [...]
As a sports marketing agency, we get a lot of sponsorship proposals sent to us. The quality of those proposals differs immensely – from a ...
Pilote Media CEO, David Fuller will be involved with 2 panels at the upcoming World Yacht Racing Forum in Estoril, Portugal. The annual sailing business ...
