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Why Sponsor A Vendee Globe Sailor? Some Figures.

Vendee Globe Brand Exposure Numbers

Brand Exposure Numbers

A Vendee Globe sponsorship campaign is about more than numbers but, here are some figures published by the Vendee Globe about this ocean race.

Key Figures

  • 1.7 million visitors
  • 49 million internet users
  • 2,386 journalists
  • 466 hours of television
  • 18,604 press articles

Visitor Numbers

  • 300,000 people on the day of the start
  • 735,000 through the race village over 3 weeks
  • 26,000 school children
  • 120,000 people on the beach for prize-giving
  • 80% of visitors from outside the region
Press and Media Figures
  • 466 hours of television (69% increase on previous race)
  • 300 hours of radio (53% increase on previous race)
  • 18,000 press articles (54% increase on previous race)
  • 59 million internet users (58% increase on previous race)
  • 234,000 peak internet visitors – single day
Media Valuation
  • Total estimated media value – 145 Million Euros
  • Television – 42 Million Euros
  • Radio – 25 Million Euros
  • Press – 62 Million Euros

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Learn More About Ocean Racing Sponsorship

Want to know more about the information on this page? Want to know if sponsoring a sailor in the Vendee Globe can deliver your brand’s marketing goals or help your business in other ways? We can match your corporate communication goals with an ocean racing campaign that suits. Talk to one of our experts.

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2 Comments

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