Comment Marketing Podcast

Podcast EP 9 – Alphabet Soup

DAO Sports Team Ownership

The one where David and Cory talk about… the use of a DAO as a sports team ownership model, how abbreviations and acronyms are making us all a little bit less smart, and speaking of smart things… why can’t our apps be smarter? Could there be a preference model we are missing?

Show Notes & Bookmarks

  • (02:36) The final of season 2 of SailGP was held on San Francisco Bay. Highlights video.
  • (04:46) SailGP has announced that a team will be owned by a DAO.
  • (05:29) F1 used to be sponsored by tobacco, now it seems that cryptocurrency partnerships are what’s driving the sport.
  • (06:26) In episode 8 we talked about some of the B2B metaverse style technologies that would have a disruptive impact on the way we work.
  • (10:35) Abbreviations and acronyms are leading to a lack of context, nuance and making us less smart. From DVD to ATM to NFT to CMO…
  • (14:44) We live in the TLDR generation
  • (19:15) Are SaaS companies using recruitment sites and ‘fake’ job ads as a growth marketing strategy?
  • (20:27) What is “Growth Marketing” anyway? Is it just a euphemism for sales?
  • (23:00) And while we’re at it. What is “Product Marketing”?
  • (29:51) Get involved in the conversation. Engage through social media or send us a note.
  • (30:10) Can we use a kind of preference theory to predict our behaviour in such a way as to make search redundant? Why are our apps so dumb when they know so much about us?
  • (33:25) Personalisation is still a long way off, despite the data and machine learning advances.
  • (39:40) Contact Dave for the solution to the problem…

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