A website is not enough anymore. These days, you need to think about your web presence.
What are your customers saying about you online? Is your brand being mentioned on Twitter? Are you engaging with your clients and suppliers and partners? Are you using social media tools to develop relationships? Do your competitors rank higher than you in Google for the top search terms in your industry?
Here are some of the tools that we use. Not all will be right for you. It depends on your brand and your audience. An integrated, Content, SEO, Social approach is best…
Websites with Content Management System (CMS)
We like WordPress, but can also use tools like Joomla. WordPress is an open source platform that has a large community of developers who create ‘off the shelf’ plugins for almost any functionality you might need including Galleries, contact forms, e-commerce shopping carts, translation, video embedding, RSS feeds and more…
Search Marketing and SEO
If you are not on the first page of Google – you might as well not exist. Search is one of the most fundamental business activities for the modern business, yet most brands don’t understand how it works or how to hire people who can make it work. As if optimising for Google wasn’t enough, the rise of real-time search through social platforms will make things even harder. Learn more about SEO.
Facebook Pages / Groups / Applications
We are not social media experts because it’s trendy to be so. We are marketing experts. Social Media is just another fashionable thing that can be useful as part of your marketing mix. For some brands it will be quite a large part of the marketing mix, for others it might a a small part. Having said that, we do know what works and what doesn’t. Facebook is not just for teenagers. This worldwide community platform allows real-people to interact with brands, products and each other. Even if you have a b2b brand, Facebook may work for you.
A very powerful communication tool used by business and thought leaders to engage and build relationships. Forget the celebrity hype, there are real business applications of Twitter and we can help you unlock some of the potential.
The largest business network online. We can teach you how to promote not just your products and services but your people, your experts, your thought leaders.
YouTube / Video / IPTV
There is a revolution happening. You can now broadcast yourself and your message to the world for the price of a webcam. Video cameras are becoming smaller, lighter and platforms like YouTube allow you to distribute your video with measurable results.
Location Based Services
Early days, but more and more people have a phone that has GPS and are using applications like Google Maps, FourSquare, Gowalla and others to make the brand to fan experience more engaging. In sports marketing, these services are even more powerful with ready made communities of fans in once place like a stadium or football ground.