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Sports Marketing

Sports Marketing used to be pretty simple. Turn up in the team colors and win. These days there are more stakeholders than ever interacting via more media platforms than ever. Fans expect their heroes to engage off the field, in the off-season and provide unprecedented access. Sponsors are re-evaluating their budgets and looking for real return on investment (ROI). Then there are rights holders, media organisations, and the local community.
We work with all sports, but have particular expertise what we call ‘High Net Worth Sports’. HNW Sport includes Motorsport Marketing, Yacht Racing, Polo, Air Racing and Action Sports. We are also experts in Digital Sports Marketing.
Here are some of the activities that we can help you with, whether you are a venue owner, promoter, rights holder, competitor or brand that wants to use sport as part of your marketing mix. . .
  • Sponsorship
    • Aquisition
    • Management
    • Activation
  • Digital Media
    • Website Design, Development
    • Social Media Strategy – Implementation
    • PR 2.0 including Online Reputation Management
    • Emerging Technology Consulting
  • Marketing
    • Campaign Design and Implementation
    • Design and Print
    • Activation

Want to keep abreast of the latest thinking in Sports Marketing? Check out Pilote Media CEO David Fuller’s Blog which includes thoughts on Sports Marketing, Search Marketing, Location based services, mobile applications and more…

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