Pilote Media CEO, David Fuller will be involved with 2 panels at the upcoming World Yacht Racing Forum in Estoril, Portugal.
The annual sailing business conference runs for two days and covers the commercial side of the yacht racing and sailing industry, from sponsorship to marketing and managing events.
Through its marine business publishing platforms, Pilote has been a media partner of the World Yacht Racing Forum (WYRF) since the first conference in 2008.
This year, speakers will include; Kevin Roberts, Editorial Director, Sport Business Group – Richard Worth, Chairman, America’s Cup Event Authority – Wolf Allisat, Executive Vice President Europe, Comscore – Jerome Pels, Secretary General, ISAF – Franck David, Executive Director, Multi One Design – Knut Frostad, CEO, Volvo Ocean Race – John Stork, President, International Council of Yacht Clubs – Staffan Salen, Commodore, KSSS (Royal Swedish Yacht Club) – Dee Caffari, Global Ocean Race – David Graham, CEO, Oman Sail – Christina Ioannidis, CEO, Aquitude.
David Fuller will moderate a panel on the first day of the forum entitled: The Value of Sponsorship in Yachting: Does the Sport Really Deliver Return on Investment? The session will cover brand perspectives of the sport and compare it to other sporting sponsorships available to marketing professionals.
David will also be involved with a panel later in the day titled: Internet and New Media: The Digital Highway to Growth. This session is designed to discuss issues around the measurement of digital and mobile media, how digital marketing can be used effectively to target the ‘right’ audience and what social media can bring to the sport of sailing over and above number of ‘likes’.
The World Yacht Racing Forum is held in conjunction with the Yacht Racing Designs and Technology Symposium which allows the technical aspects of the marine industry to be discussed.
There are several offers being made by organisers of the forum for delegates who wish to attend. Senior brand and marketing managers can attend the conference for free, while members of the yacht racing industry can get a 20% discount through Pilote’s marine business news site – yachtracing.biz.
YachtRacing.Biz will cover the forum and provide in-depth analysis of all sessions.