As Twitter celebrates its 5th birthday, it’s interesting to think about how social technologies have given rise to new opportunities for brands, organisations, athletes and individuals. In the relatively new field of sports marketing, social technologies capitalise on the loyalty of fans to deliver incremental revenue and to communicate with audiences that are ignored by [...]
Pilote Media are proud to annouce their Social Media for Buisness Bootcamp seminar to be held in London on the 14th of October 2009. Presented by Pilote CEO, David Fuller, the 3 hour session is designed to dispell myths about social media and show how platforms like Twitter, Facebook and even ‘old fashioned’ forums and [...]
A couple of years ago I took part in a trade mission organised by the Motorsports Industry Association in the UK to visit the land of NASCAR. Standing in the garage area of Lowes Motor Speedway in Charlotte amongst a group of people who were used to the paddocks of F1, I realised that people [...]
IT technology was supposed to make things easier. ‘Work smarter not harder’ is the slogan for the information age. But just as you think you have understood it – how to make the most of email, how to measure click-throughs and page impressions, the geeks invent a new thing. Or they rename an old thing [...]
Pilote Media was asked by Somerville Baddeley Marketing to create a website that was clean, easy to update and tapped into some of the emerging social media technologies available. The new SB:MKTG site allows the company to quickly change copy through a simple Content Management System and also incorporates a blog that is already becoming [...]
Pilote Media CEO, David Fuller will be involved with 2 panels at the upcoming World Yacht Racing Forum in Estoril, Portugal. The annual sailing business ...
At the beginning of this year, I wrote a piece about the opportunities for PR companies to embrace SEO and deliver their clients better results. ...
