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Thought Leadership

Pilote Media, through its publications and consulting projects is in a unique position of having a high-level view of several complimentary markets. Here are some of the themes that we talk to top influencers about on a daily basis:

  • Sports Sponsorship across many sports, but specialising in Sailing and Motorsport.
  • Activation, including using digital media to engage selected audience.
  • Sports Marketing – best practise from around the world.
  • New Technology including ‘Social Media’

Sailing Sponsorship White Paper : Getting Onto the Plane

Planing describes the state in which the hull of a waterborne craft lifts to the point where it merely skims across the water, rather than moving through it.  As the hull rises up the wetted surface becomes smaller, thus reducing hydrodynamic drag and making higher speeds achievable.

This White Paper is designed to introduce those who are interested in the sport and sponsorship of Yacht Racing to move more quickly and start racing.

YACHTRACING.BIZ – The Business of Yacht Racing

What Bloomberg is to business, YachtRacing.Biz is to the business of professional sailing and Yacht Racing.

There is only one website dedicated to the business of sailing and yacht racing. Whether you are interesting in sailing sponsorship or activation, appointments, yacht racing rights management, major event bids, official clothing suppliers, sports marketing technology, broadcasting innovation or new builds Yacht Racing Business is the one-stop media portal for athletes, sailors, rights holders, sponsors, agencies and world governing bodies.

As well as the sailing news website, yachtracing.biz also has a yacht racing news youtube channel, RSS feed, sailing sponsorship Facebook page and Sailing business Twitter Feed.

CEO’s BLOG – David Fuller’s Thoughts on Sports Marketing and More.

David Fuller is a well respected digital and sports marketing expert. Regularly asked to speak at conferences, symposiums and forums, David writes regularly about sports marketing, digital technology, social media and how brands can use emerging technology to get the best marketing returns. David’s Marketing Blog.

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