Thought Leadership
Pilote Media, through its publications and consulting projects is in a unique position of having a high-level view of several complimentary markets. Here are some of the themes that we talk to top influencers about on a daily basis:
- Sports Sponsorship across many sports, but specialising in Sailing and Motorsport.
- Activation, including using digital media to engage selected audience.
- Sports Marketing - best practise from around the world.
- New Technology including ‘Social Media’
Planing describes the state in which the hull of a waterborne craft lifts to the point where it merely skims across the water, rather than moving through it. As the hull rises up the wetted surface becomes smaller, thus reducing hydrodynamic drag and making higher speeds achievable.
This series of papers is designed to introduce those who are interested in the sport and sponsorship of Yacht Racing to move more quickly and start racing.
Papers in the Series.
- Getting Onto the Plane - Assessing the Benefits of Yacht Racing.
- Picking the Shifts - A side by side comparison of sailing events from a sponsorship point of view including budgets, media coverage and case studies.
- ‘The Womper’ - Activation. Activation. Activation.
- The Approaching Storm - How digital technologies will change the sport forever.
- Over the Horizon - A look into the future of Yacht Racing with insight from key players in the industry.
- The Curious Case of the Cup - A detailed look at the sorry state of the ‘jewel in the crown’ of sailing.
